Posted tagged ‘status’

Be the status update you want to see

May 16, 2011

Don't just say social media is good, use it.We all know we should brush our teeth twice a day, eat five portions of fruit and veg and keep fit.  A lot of us talk about trying to be healthier and encourage others to do the same.  Most of us however then ignore our own advice and tuck into a burger or chocolate.

Similarly, in local government we have been talking for years about the need to engage digitally with residents.  A lot of us have produced articles and presentations on just this, and some have even become real champions of the online world.

Most of us have then ignored all this and got on with the day job.  And it’s beginning to become frustrating.

The business case is clear, and has backing from government at the highest levels.  The benefits of mirroring offline engagement opportunities with online ones are well known, and are widely accepted even by cynics.  They don’t seem to have gotten past the ‘that’s a good idea, we should look at it one day’ stage however. (more…)

Advertisements