Posted tagged ‘monmouthshire’

‘The world hasn’t ended’: what happens when you give all staff access to social media

March 7, 2012

Many different ways to bring about the apocalypse

We absolutely love a guest post (two in two days!) and when we get offered a guest post by a fellow officer who we all respect a lot (admittedly from afar) it is impossible to say no. In this case we have also waived our anonymity rule to give full credit to Helen Reynolds (a communications officer tasked with developing social media) and Monmouthshire County Council (who she works for). In this post Helen discusses what happens when you give staff access to social media. Apparently, the world doesn’t end (who knew?). So without further ado and with many thanks to Helen please enjoy today’s post:

In January 2011 we opened social media access to all staff at Monmouthshire County Council and now everyone who uses the internet for work can look at Facebook, Twitter, YouTube, blogs and other social media whenever they want.

This seems to be a rare thing in the public sector, I don’t know another organisation that has done it. People often ask how it’s going and my answer is usually ‘well, the world hasn’t ended’.  In fact, it’s really breathing life into our council and communities at a time when our organisation is going through a lot of change.

As we said in the staff e-zine when we first opened access, one of our values is openness and our staff are trusted to make the most of the networks and conversations possible using social media. Social media is a great way for us to engage more effectively with colleagues, residents and partners so it’s an opportunity that can’t be missed.

We’ll make some errors and we still have work to do on getting better at using these channels but we’ve made a start.

It seems all the issues we debated before and since this happened aren’t about social media at all – they’re about the way we work. Here is some of what we’ve learnt.

(more…)

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