Posted tagged ‘dara o’briain’


May 9, 2012

A strategic photograph?

Last week the cuddly entrepreneur and TV personality Lord Sir Alan Sugar fired the pleasingly accented Azhar from the midweek warm up act for Dara O’Briain’s ‘You’re Fired’, the Apprentice.

What was Azhar’s crime? Well, according to the editing crew at the Apprentice it was using the word ‘strategy’ one time every five minutes when everyone knows that the Apprentice is a seat of the pants ‘JFDI’ sort of experience.

In fairness to Azhar he took the firing fairly well and then proceeded to drop the ‘s’ bomb about fifteen times during the much more enjoyable follow up show. He also revealed that his knowledge of strategy is built from his rather successful refrigeration business which seems to be making him a fair bit of money.

As is often the case this got me thinking. To what extent does having a stated strategy actually matter? After all, as Jade (Azhar’s surviving project manager) would often point out, what’s the point of all this strategy if it prevents you from making decisions and getting on with it?

In local government we often struggle with ‘strategy’. This is for a number of reasons:

Strategies are easily forgotten and many councils end up using strategies as a way to launch new ideas or generate a buzz in the council. This leads to the local authority having multiple different strategies, none of which is particularly unique and none of them providing quite the impact that one would expect.