Posted tagged ‘behavioural economics’

How is parenting a toddler like effecting behaviour change in a population?

August 25, 2011

You want to take advice from us? Really?

Oooo, what is that you say? Is it guest post day? Well, yes it is and a cracker it is too… Today our guest poster tackles behavioural insight (through the eyes of a toddler). If you came here via twitter then our nudge to get you to read it obviously worked!

If you too would like to submit a piece please drop us a line at welovelocalgovernment@gmail.com but not before you’ve read this:

We love our trends in Local Government, our bright new shiny ideas that haven’t been tried anywhere else before and would be perfect for our area: I am sure that you can insert your own favourite one here.  The current one is behaviour change and nudging, inspired by Thaler and Sunstein’s book but also taking on board the work of Robert Cialdini.

There has been a tremendous amount of effort put into nudging, with the Behavioural Insight Team in the Cabinet Office evidence of the Government’s commitment to it.  The recent House of Lords Science and Technology Committee report into this area is a welcome heavyweight analysis of what has at times been quite an ephemeral debate.  But is this something that affects many people outside of policy wonks and researchers?

In an attempt to gauge wider opinion, and sadly lacking a ticket for the Clapham Omnibus, I asked Mrs Guest Blogger for her thoughts on the subject.  When I explained the subtleties and nuances, her first reaction was “is that all?” which is fair enough, her second “is this an excuse not to spend money?” but her final thought on the matter was “isn’t that what parents of toddlers do?”, which got me thinking – how is parenting a toddler like effecting behaviour change in a population?

(more…)

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