Archive for January 31, 2012

Is content king?

January 31, 2012

It was only a couple of weeks ago that Jeremy Hunt sat in a packed room in the House of Commons and spoke with the expectant crowd about his plans to both open up broadband access to more of the public as well as to enable the roll out of ultra high speed broadband for a small number of towns. He also sat through a rather cheeky and lengthy pitch for Gateshead’s city status bid, but perhaps that’s a mini-rant for another day.

These plans for enabling more people than ever to get online are very welcome, especially with the ever growing importance of channel shift (moving people from face-to-face contact to phones, and from phones to online in order to save money). Smartphones are becoming ever more prevalent, and decent Internet connection will help make these channel ambitions a reality. We’ve previously discussed that this isn’t for everyone, but the direction of travel for the masses appears to be clear.

So far, so good. We are helping people to get online and encouraging them to do so; what could go wrong?

Have you seen your average council website?

If its anything like the random sample we looked at then it doesn’t matter how fast your web access is or how much you are pushed towards it, you are not going to go back any time soon. (more…)