Archive for January 16, 2012

Don’t forget who you are working for

January 16, 2012

Keeping CD sales high

I recently read an article about CD sales in 2011 which, whilst obviously praising Adele for her near domination of the music market, shared the fascinating insight that roughly three quarters of all music sales in 2011 (82.2 million to 26.6 million) were made on CDs and not from online music stores.

This reminded me of a conversation I had with a friend who works in the world of internet television. Despite me arguing that I wanted some form of pay per view TV (mainly because I don’t have Sky but would like to buy the odd football match to watch) he pointed out that the great majority of the population can’t think of anything worse and much prefer the subscription model.

Indeed, I believe this was the motivation for Lovefilm to shift across to that model for their online service.

Why do I mention this? Well, in both cases the assumptions I made, as a fairly IT literate individual was that a) people would share my belief that digital is better and that b) people’s spending habits would reflect this.

In fact I was wrong.